Selling the fake is a term coined by a fantastic photographer named Joel Grimes. Google that name and see some of his work. He is a commercial photographer working in the advertising field and is known for his multi layered sports photos. He very often will separate the subject from its background and then place it on another background to complete the image. Selling the fake is what he calls making the photo look real to the viewer.
This technique brings up the age old discussion of ethics. Already critics say it is impossible to believe a published photograph is real and that you can no longer be sure that what you are looking at has not be altered in some way. Photoshop has been blamed for much of this manipulation but there are new techniques and other software and hardware available which make altering a photo quite simple and available to even the most novice of photographers.
Well, this is what this Moorestown New Jersey Portrait Photographer thinks about all this. Photos have been manipulated from the beginning of wet plates. The very act of taking a photo is subjective. Darkroom techniques were used to crop, and chemically alter images forever. Digital photography makes all those alterations and many more a very easy reality. It is my feeling that the photographic image must remain true to the subject being photographed. The end product photo has to depict an honest interpretation of what was seen at the time of exposure. This is quite subjective and the responsibility remains with the photographer. When the photographer makes the image he or she must have a pre visualized concept in mind that will truly represent what is being photographed. A news photo must tell an accurate story of the event. Does it matter that the sky was darkened or dodging make the eye more easily see the essence of the photo. Probably not. In advertising is it wrong to enhance a product to bring out its best characteristic. Probably not. In portraiture is it wrong to now be able to place a subject on a different background. I think it is probably ok.
What do you think?